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WARC Talks 2023 Super Bowl ads: What worked and what didn’t

The WARC Podcast

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I Love the Netflix General Motors GM Ad

I liked that ad quite a bit but just for sheer entertainment value and also because I happen to be a breaking bad fan. Will Ferrell did a good job as that celebrity person it didn't feel out of place to me at all. If you're using a celebrity in a Super Bowl commercial and there's a crowd watching the game there is a little bit of oh there's Ben Affleck or you know there's you know Paul Rudd or whatever. That may first thing that stops you in your tracks to maybe watch the ad as opposed to an ad that does not not have those qualities.

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