Steve Jobs and the Idea for Think Different

Apple was losing employees to other companies and customers who had given up an apple. Steve jobs wanted to prove the apple is still alive and that it still stands for something special. He called up lee clow from his old favorite ad agency, chit day, and told him he needs his help. They created a set of posters with pictures of people like einstein, gondy, john lenin pecasso,. bob dillon, amelia eyrhart, martin, luther king junior. Most of them were actually heroes of steve jobs. It's another stroke of genius. With one advertisement, steve jobbs makes it unthinkable that any apple fan would switch