Anne Wojcicki on Following Your Curiosity
9 to 5ish with theSkimm
00:00
How Did You Think About Marketing to People at Home?
When you were first launching, it wasn't necessarily a given that consumers were going to be totally up for how did you think about marketing to people at home? That's a funny question. Marketing was not our strength. We just assume, really, of course, everybody wants ther genum. After our initial launch, which got a ton of publicity, we had no sales. And we also realize people are not jumping up and down to go and find out if they have a rist factor for a disease,. I was freaked out to do it. It wasn't until i thought about having kids that i want to know more. But it is scary.
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