How to Measure ROI in the Healthcare Space?

Today, we’re excited to get to know Caitlin Reiche, Chief Commercial Officer at Zus Health — the first Chief Commercial Officer we’ve had on the podcast! Founded in 2020, Zus Health is a health data platform designed to accelerate healthcare data interoperability by providing easy-to-use patient data at the point of care.

At Zus, Caitlin leads the commercial organization with the goal of growing the Zus builder community and is responsible for marketing, sales, partnerships and customer success. Prior to Zus, Caitlin was the Chief Operating Officer of Buoy Health and led Product Strategy at Patient Pop and Athenahealth. She graduated with a MS in Health Policy and Management from Harvard Chan School of Public Health and a BA in Psychology from Middlebury College.

In 2021, Zus raised a $34M Series A financing led by Andreessen Horowitz and followed by F-Prime, Maverick, Rock Health, Oxeon and more.

In this episode, Caitlin shares about her various roles in health tech, building community in the health tech space, the new era of Data as a Service companies, and what it means to be a Chief Commercial Officer at a quickly-growing startup.