2min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Instagram CEO, Adam Mosseri on Threads: The Journey from 0-100M Users; What Worked, What Didn't and the Plans Ahead | Instagram: Biggest Mistakes, Successes, Misconceptions, TikTok Competition & The Future of Social Media; Interest Graph or Friend G

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

The Importance of Influencer Activation

I spoke to someone who I consider a consumer social OG about the influencer activation strategy. And they were like, it's like importing the landed ARIS stock receipt to the US. How do you feel when you hear that? Is that right or wrong? Instagram is the most popular in the credit community as far as we can tell. So the most creators use it. Now more creators over time are using multiple platforms because they're becoming just more savvy and trying to make sure they diversify their risk,. which I think is smart.

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