Do You Think George Lucas Really Knew What Merchandising Opportunities He Had?

Do you think george lucas really knew what merchandise merchandising opportunities he had? Or do you think he just kind of stumbled into that? Because he doesn't seem like a business avy kind of gy. R, i'm so glad everybody's in san diego right now, catching coved and won't be here to correct me. But, ims, rightm, but im, i think at happened was the said, ok, i've this movie about growing up in the fifties in medesto and being really into cars. And it's going to be this, you know, kind of unusual slice of life,. especially for the guy who made t