The goal of business is to win and to be successful, but not win at all costs. It's when by inspiring people and motivating them that they can use their time and talents. The question is how do you err on which side? And i think we're probably more on the side of the humanity.
The concept of dignity in work is at the heart of organizational health, but it's not always as simple as it's made out to be. Dignity requires an emphasis on performance as well as humanity, but too often, companies focus on one at the expense of the other.