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#609 - Uri Gneezy - How To Understand Psychological Incentives
Modern Wisdom
The Importance of Social Signaling
The amount sends a signal by the amount in this case. So because it's only five cents, you deduct that that's not probably not that important to do. If you would get five dollars per soda can, then you'll start buying soda cans and just recycle them, right? So if I'll pay you enough, you think, wow, that's really important. It's good for the world, right? I want to do it. Many of the things are sending you signals and all this.
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