013: Why Your Company’s Core Values Should Not Be A Shelf Document
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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The Importance of Company Core Values and Team Support
Exploring the significance of valuing a team in a business environment, this chapter emphasizes compensating, guiding, and supporting team members for overall success. It discusses creating a supportive environment where employees feel motivated, reflecting on the impact of clear core values in decision-making processes and the alignment of personal and company values. The chapter also highlights the need for a clear brand message aligned with core values for strong brand positioning.
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