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The to You or Not to You in Behavioral Economics?
The book is not meant for experts. I would imagine that someone was not a very habitual reader may have some hiccups, but habitual readers will understand it very quickly. If one is a general reader, economic students will probably understand these in the an egg shirt also. So for a layer reader, I think the book has been made as simple as possible. In fact, truly the behavioral economists will probably have relatively less takeaway.