S7 E1: Ian Small, Evernote
Code Story: Insights from Startup Tech Leaders
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Every Note Is an Extensive Horizontal Tool
Evernote was founded 15 years ago as an extension of your brain. The company's mission is to help people remember and not forget the most important things in their life. Evernote has learned over time that what users do with every note is more important than how they remember it. They are accomplishing tasks such as writing a book, curing cancer or selling a house. And so we really wanted to move from information to action. We wanted to help you move from helping you remember to helping you get things done.
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