Scratching the Surface cover image

132. Jenny Odell (Originally aired 9/11/19)

Scratching the Surface

00:00

The Free Watch Phenomenon

I think the free watch phenomenon is that at its purest. Like I said, I assign this to students to talk about branding and how branding is a storytelling around an object or a company. And it's often not that it's a lie, but it's made up to suggest something. You know, my favorite parts of it are when like someone did like a bad Photoshop job or something. It's like, oh no, anything can be anything.

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