i appreciate that this notion of moral sense is really valuable. We talk a lot about understanding your audience in their perspective, empathy. So it's not just that you have to appreciate it, you then have to frame your message in alignment with somebody's moral sense. And the examples you used were were very helpful in explaining that. Before we end, i'd like to ask you the same three questions i ask everyone who joins me. Are you gentlemen up for that? Sure, of course.

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