How to Make Money With a Free Product

We started just giving a mixture of everything, mobile data, search for data. We were buying this data and it wasn't too expensive. Then 8.0, 118 comments people didn't care for the competitive analysis feature. But in total, look, we went from 2.0 to 8.0 because we really shit the bet on 1.0. Added a ton of features. I didn't innovate. What did I do? I copied my competition. Drove a lot of traffic, a lot of leads, really help the business grow. This model just works really well.