I Want to Lose Weight, I Just Have to Eat Less and Exercise More

We think we have a decision making problem, but we have an action taking problem. Luka's model captures this bizarre compulsiveness to our behaviour at times that seems quite irrational. We tend to solve the problem from an analytical point of view. The problem is that our brain somehow doesn't implement them. And reason why it doesn't implementation them is if he believes that the expected emotional outcome of implementing them is negative.