We think we have a decision making problem, but we have an action taking problem. Luka's model captures this bizarre compulsiveness to our behaviour at times that seems quite irrational. We tend to solve the problem from an analytical point of view. The problem is that our brain somehow doesn't implement them. And reason why it doesn't implementation them is if he believes that the expected emotional outcome of implementing them is negative.
Why do people eat too much even when they don't want to? Why are there so many bad managers? And why might anti-vaxxers be useful? Luca Dellanna, author of The Control Heuristic, thinks the answers to all of these questions are in our heads, or rather in our basal ganglia. Dellanna talks to EconTalk's Russ Roberts about why both brains and employees need immediate feedback, why we're wired to believe our best guesses, and why addiction is just our brain's way of making sure we survive.