2min chapter

Grit cover image

#141 CEO Navan, Ariel Cohen: Be Naive!

Grit

CHAPTER

The Impact of Trip Actions

I came back and this is two years ago and we started this project. The goal was let's keep what we have. Let's not lose it. Let's keep this very effective top down motion while creating a new one with a new brand with PLG. I think that's the reason that I did it. It was about making a bigger impact. And again, for me, what drives me, it's not like this would be the financials. It's about making an impact because if not, it doesn't matter. Like why doing this entire thing? Like it doesn'tmatter.

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