Is ABM a Good Approach?

In this episode of Let's talk ABM, Declan chats to Gabrielle Pirzad, Head of ABM, EMEA at Citrix. In this role, Gabrielle is leading the ABM charge, developing targeted programs to build relationships with strategic accounts and build an ABM Center of Excellence. Previously, Gabrielle was the Head of Field and ABM Marketing (UK & IRE) for IBM where she led priority account marketing teams to deliver client-focused, demand gen and relationship programs.

Here's what they cover:

- What Gabrielle has learned most in her ABM career

- Why ABM is all about meeting accounts where they are

- Why micro-partnerships form an important part of Gabrielle's strategy

- How to succeed at ABM