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50. Insights-powered ABM | Citrix
Let’s talk ABM
Is ABM a Good Approach?
Citrix ABM boss: Sales have one impression of us and we have a different impression of sales. If they don't want to be part of it, then you're never going to get that engagement," he says. Citrix is sharing the playbook with sales so they can understand more of the detail about how it works.
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