Why Companies Fail At International Expansion -- Lidia Infante // Rise At Seven
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Do You Really Want to Go International?
Many businesses go international without an actual strategy and plan behind it. You have to consider the legality of your products and services in a given market. If you are very reliant on the french market, or very reliant on markets where sicitlds have a higher citiar, you're probably better off with a ciitd structure. Do you really want to targ et that market? Are you going to start with one mar and grow bigger? Or do you just want to do a bit of a global thing?
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