RV 58 - Winning Over the Modern Buyer Using the Power of Dark Social | Winning the Challenger Sale Podcast
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The Importance of Product-Led Growth
SDR: Having a dual bottoms up and top down motion in your go-to-market for users and key decision makers, I think is a undeniable trend. We call someone a hand raiser versus a learner. So we have a declared intent area, you have this massive sort of like gray area that we call assumed intent. And then you got people that have lower no intent, which is basically a cold, cold outbound strategy. SDR: How would you drive your cold outbound Strategy if you knew that your customer wanted those things? You would be potentially sending them in email saying, Hey, this person that you are connected with on LinkedIn across the state at this
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