How to Build & Monetize an Audience (Owned Not Rented) | Joe Pulizzi @ The Tilt | #118
The Milk Road Show
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The Challenge With the NFT Route Is Sustainable Revenue
The challenge with the NFT route is sustainable revenue. How do you think about if you're going to give these people access in perpetuity, but they only paid once? And so I absolutely think about it like a Kickstarter program more than anything else. It's different now because the price of ETH has come down so much. But from that standpoint, if we didn't have this crypto bear market, we were going into it. We had 400 people at the event. Of those 410% were never ending ticket holders.
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