Introduction

Gen Z and millennials are getting a lot of their money advice from TikTok, where personal finance videos have more than 5.8 billion views. In this episode, we look at why the social media platform is resonating, how to use it effectively and what advice you should be wary of on the app. We hear from a 25-year-old TikTok user from Mississauga, Ont., about how he started getting personal finance advice from the platform. Plus, Roma speaks to Ellyce Fulmore, aka @queerd.co, a TikTok content creator from Calgary, Alta. Ellyce, who identifies as queer and neurodivergent, shares how her experience helps her create personal finance advice for audiences traditionally ignored by the financial industry.