3min chapter

The Futur with Chris Do cover image

236 - Lean in to what makes you different — with Dr. Emmanuel Probst

The Futur with Chris Do

CHAPTER

How to Be a Successful Brand Strategist

"I'm going to just drag you into the design ghetto talk a little bit about branding," says designer Chris Anderson. He has written two books, one called assemblage and another called brand hacks. Anderson: "There are plenty of great ideas in academia but they're not very actionable" 'What I bring that's different is this perspective for consumer psychology,' he adds.

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