As human beings, it's natural for us to protect what we have. We tend to rest on what is and in lieu of what could be. Disruptive innovation is a super disruptive event that happens both in our lives and in our businesses. And less than ever is that o a successful strategy. The best analogy i can think of for this is skiing.
Innovation is offensive. This week, Pat, Cody and Tracy discuss the difference between protection and possibility, and why successful companies need to adopt an offensive posture around innovation.