ENCORE: Blogging As A Way To Build Your Practice And Reach Your Ideal Clients
Selling the Couch
Do You Write to Your Ideal Client?
Worthington: I was taught in by an boo, to speak to the pain point. And that's really easy to draw from from own past experience. So when people are like, i read your stuff, and i feel like you really know me,. "I'm not perfexet, but yet, a lot of heeling has happened," she says.
We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than ever before. If you’ve ever considered blogging as a way to build your practice and expand your reach to your ideal clients, then this is the show for you.
Lauren Hahn is a licensed mental health counselor in Orlando, Florida. She has built a successful private practice through blogging. In this episode, Lauran shares the process that she’s gone through for the past several years in starting her blog and evolving that blog to cater to her ideal clients. She explains where she finds inspiration and content for her posts that are now released regularly each week. We wrap up the conversation by discussing the most important lessons she’s learned along the way.
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Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.
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WHO'S THIS GUY?
Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.
In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).
This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.
I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).
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Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
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