World Cup - The World Cup

The popularity of the World Cup only grows because it's an awesome thing, especially if you like football. And as it grew, the money grew as well. The money metastasized. Today, 95% of all sports fans globally have their finger on the pulse of theWorld Cup. They know what's going to happen. They're stoked about it. Billions of viewers are watching, which is nuts when you think about it. There are 8 billion people in the world and a huge percentage of them watch this stuff live across hundreds and hundreds of nations. Even some the UN doesn't recognize it.