3min chapter

Sell With Authority cover image

How to be a Good Story Teller, with Michael Hauge

Sell With Authority

CHAPTER

The Importance of the Aftermath

The goal is to create an emotional experience the emotion grows out of conflict not desire. You want that aftermath to match what your target market dreams their life might be like. If you say and they started working with me and now it's easy street who buys into that? The climax we need to see in any good movie is when a character looks at their ledger and says oh my god I just made thirty thousand dollars whatever the salary was.

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