#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast
The B2B Playbook
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How to Build a Demand Engine
LinkedIn co-founder and B2B marketer George Sutter talks about how to build a demand engine. He says it's comprised of two parts: "Demand creation" and "demand capture" Demand generation builds an intense desire in your dream customers to purchase from you, he says. When they're ready to buy, they don't go to your competitor, they come straight to you said Sutter.
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