AI in Copywriting: Bridging Old Techniques with New Tools

Ep. 239

Are you ready to 10x your views on LinkedIn using AI? 

Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucination in AI as a feature, leveraging verifiers and active inference for accurate results, and effective methods to teach AI what "good" content really means. In this episode, get ready for practical insights and hands-on examples that will revolutionize your marketing approach.

Mentions

• Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/tgi
• David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)
• GPT-4o https://openai.com/index/hello-gpt-4o/
• Claude https://claude.ai/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.