What's Your Hot Take on Social Commerce?

Brianna, what do you see as the role of the agencies in helping organizations understand what's their optimal organizational design? If you have an agency partner, whether that's in creative or media or whatever it is, understand how agencies can help you up level. I think some brands may confuse social commerce for a social strategy that drives conversion. That said, here's my hot take. Your ability to take advantage of social commerce tactics is heavily reliant on your data and tech stack.