#23 Unleashing the Power of Digital Industry - Guido Jouret, Chief Digital Officer, ABB
Momenta I Digital Thread
00:00
The Importance of Understanding the Frustrations and Aspirations of Customers
The most effective agent of change is if your senior leadership is fully behind this change. If you're CEO or chief operating officer and chief digital officers are all recognizing that this is an important imperative, a lot more will happen than if it's the head of procurement who is merely trying to procure something at lowest possible price. So I think that's always a good starting point is to recognize the frustrations and aspirations of your customers. Then we can map that to potential solutions or use cases. And then only then do we talk about what part of that solution is enabled by digital technology.
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