The Secret to Getting a Viral Hit?

I actually think there's some sort of clear principles that you can put in place to have a better chance of a viral hit than not. I think, like from our perspective, videos that are really well researched, and they're on topics that will surprise and delight people. If we can do that in a really nice way with great storytelling, I think, and a good title and thumbnail, we'll have a pretty decent shot at getting a ton of views.