Brands Are Coming to Terms With Disruption

Inflation and the unfamiliarity people have with that piling in on top of anxiety at a very vulnerable moment for people. So what disruptions do is cause people and brands alike to have to experiment with new and different ways of doing things. And i think it's going to be a greater sense of risk awareness among people about some of the cracks and vulnerabilities in their life styles. That, i think, is one of the things brands will have to deal with. I think there is some growth potential there."