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Four Industry Experts Debate Hollywood’s Moviegoing Crisis

The Town with Matthew Belloni

CHAPTER

Apple's Cinematic Strategy and Release Dynamics

This chapter discusses Apple's commitment to theatrical releases and the implications of key film projects like 'F1' and the Narnia franchise for its future strategy in cinema. The speakers examine the challenges of release windows, advocating for a traditional 45-day period while voicing concerns about competition from established franchises. Additionally, they analyze the financial success of films like 'Wicked' and explore marketing strategies that cater to different audience segments.

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