Is El Chapo the Face of the Ciena Loa Cartel?

How influential actually was El Chapo as a drug cartel boss? I hear all these stories. It's hard to say like what was his extent, but he was mostly the face for the Ciena Loa Cartel. After he was captured and sent to the US extra diet, cocaine export to the US is at an all times high. heroin keeps flowing, fentanyl, it's still booming in US cities.