When you’re trying to close your pipeline, you don’t want a competitor to derail your deal. How do you stay on top of your differentiation and what the competition is doing? How much should you focus on your competition?

Antonella O’Day joins Rachel Clapp Miller for a conversation on competitors. She talks about:

How to best understand your competitor
The must-have information you need to know and the nice-to-know information
How to avoid providing “air time” for your competitor in the sales conversations

Visit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.

Check out the platform here: https://my.ascender.co/Ascender/

Subscribe here: https://my.ascender.co/Ascender/PlanComparison

Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.

Researching Your Competition

The Audible-Ready Sales Podcast

How smaller companies beat larger incumbents

The AI-powered Podcast Player