This chapter examines the financial strategies behind romantic comedies, focusing on production costs versus box office returns. It highlights the importance of elements like music licensing and celebrity casts, while emphasizing women's significant role as key consumers in the film industry.
A true champion of the sweaty yet charming premise, How To Lose A Guy takes all the mid-noughties rom-com tropes and rolls them into one. A woman's magazine! An advertising campaign! A bet! An article! Friends! We discuss Kate Hudson's comedic gifts, the death of the bubblegum romcom and whether women's magazines even deserve a place in the culture. Check out Elizabeth Sankey's documentary Romantic Comedy for more, or her music at Summer Camp
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