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2min chapter
Porsche (with Doug DeMuro)
Acquired
How to Acquire a Brand Power
When the brand gets to a certain level, is it even possible to kill? I don't think so. Once you reach that level, that's when you have real brand power. And I think Porsche is at that level. Because let's say they make a bunch of decisions and they kill the company. It goes bankrupt. Somebody will buy it out of bankrupt value. Huge value is still there. Yeah. All right, 10 out of 10. So that gives the acquired Doug score for Porsche a 22 out of 30. Out of 30. Which by Doug Grating standards is pretty good. Your highest Doug score ever is 72 or 74 Something like that. You can't get any better
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