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S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender

Stacking Growth | The B2B Marketing Podcast

CHAPTER

How to Capitalize on Low Hanging Fruit From Your Marketing Efforts

Every single person on there was one Canadian because I didn't want to get banned international fees for calling the US. The people that's low hanging fruit right there from my marketing efforts from my content from Will will already cook content, they can then go and capitalize on. Sometimes content won't be a little bit extra, which is sometimes an SDR or account executive giving them a buzz,. dropping the message saying, hey, we saw this problem, it looks like you might be facing it because I noticed this this and this.

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