Psychology of Financial Planning Podcast  cover image

Behavioral finance is boring

Psychology of Financial Planning Podcast

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The Status Quo Bias

The first one we're going to do is the status quo bias. It's basically our, our desire to maintain what is our current state of something. This can be a problem when you're wanting a client to take action. But if you can get them motivated and they're ready to do it, you can really harness that status quo. And this is where automation becomes such a powerful wealth building tool.

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