Selling a War Versus a Product Are Really Different

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In World War II, the US was seen to be in the business of building our own nation separate from others. So I think it's important to view the selling of this war through that lens,. And then let me just comment on your last point, which is, okay, how is Putin actually doing that right now? What is it actually like to be an average Russian right now?

Today Josh speaks with Sam McNerney on the Russian invasion of Ukraine.

Some of the topics we dive into are:

The geopolitical reactions and support of Ukraine.
Putin’s mental health and motivations behind the invasion.
Russia's political and economic future.
The prospects of WW3.
How Russia and Ukraine are both using propaganda as part of information warfare.
The differences between Russian and American oligarchs.
And much more.

Sam McNerney is an applied behavioral scientist, market researcher, and brand strategist based in Brooklyn, New York. He has worked with brands such as Walmart, Procter & Gamble, and CitiBank.

As a writer, he has interviewed business and academic leaders including Arianna Huffington, Andrew Yang, Jonathan Haidt, and Charles Murray – and his essays have been featured in publications like The Washington Post, Psychology Today, and Scientific American.

Connect with Sam: