Selling a War Versus a Product Are Really Different

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Today Josh speaks with Sam McNerney on the Russian invasion of Ukraine.

Some of the topics we dive into are:

• The geopolitical reactions and support of Ukraine.
• Putin’s mental health and motivations behind the invasion.
• Russia's political and economic future.
• The prospects of WW3.
• How Russia and Ukraine are both using propaganda as part of information warfare.
• The differences between Russian and American oligarchs.
• And much more.

Sam McNerney is an applied behavioral scientist, market researcher, and brand strategist based in Brooklyn, New York. He has worked with brands such as Walmart, Procter & Gamble, and CitiBank.

As a writer, he has interviewed business and academic leaders including Arianna Huffington, Andrew Yang, Jonathan Haidt, and Charles Murray – and his essays have been featured in publications like The Washington Post, Psychology Today, and Scientific American.

Connect with Sam:

• Website: SamMcNerney.com
• Twitter: @SamMcNerney

Music by Kirby Johnston – check out his band Aldaraia on Spotify