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Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch - I Love Marketing Episode #459

I Love Marketing

CHAPTER

How to Have a Thousand Dollar Cup of Coffee

I like to challenge the person to see if they really believe in their idea. And I can feed them back a document that is only one or two pages long. Because I have some watermarks in business that I've learned over the years. It's a great tool to direct somebody towards another vendor, get them to take themselves seriously and their business seriously.

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