Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#077: Book a Meeting with SpaceX: 80% open rate, 30% reply rate (10% positive), 5% meeting book rate (Alex Gray)

Hey {First Name}, An Insider's Guide to Outbound Sales

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The Champion Is Great for the CEO

A lot of the time, especially in the bigger organizations, you know what I mean? Small organizations generally like founder or CEO or whoever is sort of like right-hand man of the founder or whatever it is. You get somebody that can be a champion or an influencer or whatever you want to call it,. Somebody in the deal that is a stakeholder in the deal and report to the decision maker. And so if they get raving about your goal, he's more willing to work with you.

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