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Nike
Acquired
Nike's Strategy Shift to Go Direct
Nike started to realize in this new era, this internet era, this global era where you have to be at scale to execute certain strategies. And they're not all the way there. There's a lot of like we'll talk in their sort of bearable case about where they are in that transition and how successful it will be. But there is this tipping point where a brand becomes the scale player.
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