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Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
Lenny's Podcast: Product | Growth | Career
Is There a Thread That Continues Through All of That?
I'm a little bit of a product snob. I really care about telling stories and like helping people to understand new or novel things. So in practice, what that means is I often end up working at companies that are in a position to really punch above their weight from a brand perspective. They're typically much lower head count than you would ever expect. But I've been able to sort of put together a brand or an experience that allows people to invest themselves into the company with a high level of trust. We have all the things in place where we can take this seriously but don't be afraid to spend six figures on it. Has tremendous dividends when you're in a business that's
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