The Power of Data in Product Launches

The seasonality of Peel's business is extremely important, and we're still learning how to use it. Like for example, one thing we saw was like October cohort crushed it, like customers we acquired in October, we're really strong. We ran a kit offer in October and acquired a lot of people on that. And then I think number two is just seasonally, right? You're going to increase lifetime value more right after you acquire somebody. But so it's kind of like do those spammy upsells harder? It's very much dependent on what vertical you're in; beauty has different months than wellness or something like that.