Navigating the AI Landscape for Marketers

Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing.

You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works.

Now, you might be thinking, "Great, another tech buzzword to add to my marketing bingo card." But hold onto your hats, because AI in marketing isn't just hype – it's the hyperdrive for your growth strategies.

And who better to be our Jedi Master in this AI-powered marketing galaxy than the incredible Cathy McPhillips?

AI in Marketing: Unpacked host Mike Allton asked Cathy McPhillips about:

✨ AI-Powered Precision: Enhancing targeting and personalization.

✨ Data-Driven Decisions: Leveraging AI for strategic insights.

✨ Scalable Growth Strategies: Automating and optimizing marketing efforts.

Learn more about Cathy McPhillips

• Connect with Cathy McPhillips on LinkedIn

Resources & Brands mentioned in this episode

• Marketing AI Institute
• CMI (Content Marketing Institute)
• Descript
• MAICON (Marketing AI Conference)
• The Artificial Intelligence Show with Paul Roetzer and Mike Kaput
• Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina
• The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People
• Revolutionizing Visual Content: Generative AI in Action
• Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou
• Intro to AI for Marketers
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-growth-engine-accelerating-your-marketing-results/

Start your AI journey with the AI Marketing Primer.

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Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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