#127 Henry Arrowood "Connecting Producers to Plates: Farmshare’s Mission"
Ranching Reboot
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Navigating Direct Beef Sales
This chapter explores the challenges ranchers face in establishing direct-to-market sales for beef, emphasizing the complexities of logistics, payment processing, and fulfillment. It discusses the development of innovative solutions aimed at streamlining these processes and improving market access for small producers. Additionally, it addresses consumer trends and the shift towards smaller beef packages, highlighting the importance of local sourcing and transparency in purchasing decisions.
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