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Flashback: How we can prevent food waste and change our food system for the better

World Changing Ideas

CHAPTER

The Importance of Consumer Behaviour

UN Secretary-General Antonio Guterres spoke last September on the first international day of awareness of food loss and waste. A report by the Natural Resources Defence Council in 2012 found that 40% of food in the United States goes uneaten. Food waste not only takes up land and water resources, it also accounts for the biggest portion of landfills. Fiona Yongyans is a Dutch industrial designer and entrepreneur who has worked on several projects to reduce food waste.

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