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2min chapter
Making Marketing Numbers Make Sense
The Digital Marketing Podcast
How to Make Your Campaign Work for You
The algorithm doesn't really know what good looks like unless you teach it. And this is down to looking at how you've got your targeting pixels that set up and looking at the kind of audiences that you're creating. You constantly have to ask, why is it making that decision? And what data does it have access to? And how could we improve that? It's a whole new area to learn, right? A lot of marketers run scared of it.
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