Who's the Least Unlikable Character in Anchorman?

I like to use clips from Anchorman to illustrate the psychology of a narcissist and an inflated ego. You couldn't have captured it more perfectly. He's somehow almost lovable. But yeah, King Narcissist, no question. On that note, who do you think is the least unlikable character in succession? Least, least likable? Most tolerable?" Oh, oh, okay. I have two hunches, but I'm not sure," he said. "Oh, Shiv is nasty though"